Web Design for El Paso Small Businesses
For El Paso clinics, restaurants, contractors and auto shops whose customers search in Spanish and English, often on a phone.
A mother searches "dentista para niños" at 9 p.m. Your site answers in English only, and the receptionist who speaks Spanish went home at five.
This isn't a staffing problem. The site is doing the front desk's job after hours, in a city where most people speak Spanish at home, and it only speaks one language.
What we would do first for an El Paso business: check which of your pages exist in Spanish, whether Google can see them, and whether your phone number and booking work on a phone. Then compare your site with your Google Business Profile.
What El Paso customers search for
El Paso is a city of 683,012 people in the Census Bureau's Vintage 2025 estimates. Per the Census American Community Survey 2024, 64.6% of residents aged 5 and over speak a language other than English at home, and 63.0% speak Spanish. People search in both languages, and often switch mid-search: "mecánico cerca de mí", then "brake repair El Paso".
El Paso is also a border city. The City's International Bridges Department runs three ports of entry to Ciudad Juárez, Paso del Norte, Stanton and Zaragoza, open 24 hours a day. If you serve customers who cross, say so, list your hours clearly, and show your phone number in a format that works from a Mexican phone.
Which El Paso businesses most need a better website
The Census County Business Patterns 2023 for El Paso County count 16,280 establishments, 84.4% with fewer than 20 employees. The biggest groups where a website brings customers:
- Restaurants and bars: 1,814.
- Outpatient health care: 1,585, including 203 dental offices.
- Real estate: 866.
- Specialty trade contractors: 785, including 406 plumbing, heating, air-conditioning and electrical contractors.
- Repair and maintenance, mostly auto repair: 534.
Clinics and dentists need bilingual intake and booking. Contractors need a tappable number and a short quote form. Restaurants need a text menu, in both languages, that matches their Google hours.
Mobile and speed
The Census survey on computer and internet use finds 14.8% of El Paso households have a smartphone and no other computer, far above Seattle's 4.5%. 13.0% rely only on a cellular data plan. For those customers, your mobile site is the only site.
Google's Core Web Vitals set 2.5 seconds for the main content to load and 200 milliseconds for a tap response, measured on real mobile visits. We hand-code pages without WordPress plugins or page builders, and serve each language as a real page instead of a slow translation widget.
ADA website accessibility
The Department of Justice's Guidance on Web Accessibility and the ADA, March 18, 2022, says businesses open to the public must make their websites accessible and points to WCAG. Its list of common barriers includes poor color contrast, missing alt text, videos without captions, forms without labels and mouse-only navigation. Label each form field in both languages, and set the page language correctly so screen readers pronounce Spanish as Spanish.
Local SEO with a Google Business Profile
Google ranks local results on relevance, distance and prominence, and says no one can pay for a better local ranking. Keep your hours, categories and attributes current, reply to reviews in the language they were written in, and make sure your website's Spanish pages describe the same services as your profile.
Today → After, for an El Paso family dental office
| Today | After |
|---|---|
| English-only site, bilingual front desk | Every key page in Spanish and English |
| Intake form is a PDF to print | Labeled mobile form in both languages |
| Phone number is plain text, not tappable | Tap-to-call on every page |
| Hours on the site differ from Google | Same hours everywhere |
An illustration with our assumptions: 400 visits a month, and 2 in 100 book, which is 8 new patients. If Spanish pages and a mobile form move that to 3.5 in 100, it's 14. At $250 in first-year value per new patient, six extra patients is about $1,500 a month.
When it's not worth it yet
If you only have time to do one thing this month, fix your Google Business Profile first. Correct hours and a Spanish description will do more than a new site with the old hours.
What it costs
Our custom web design is $2,660 once plus $17.50 a month hosting, or $122.50 a month with hosting and unlimited edits. New businesses can start with the under-$99 two-page site. For paid search, see Google Ads management in El Paso.
We work remotely with El Paso businesses and have no local office. Book a free 30-minute call and we will tell you what to fix first.
Frequently asked questions
Should my El Paso business website be in Spanish and English?
For most El Paso businesses, yes. The Census counts 63.0% of residents aged 5 and over speaking Spanish at home. Translate the pages people act on, like services, prices and booking, and have a person check the translation.
How much does a bilingual website cost in El Paso?
Our hand-coded sites are $2,660 once plus $17.50 a month hosting, or $122.50 a month with hosting and unlimited edits. Five pages are covered and each page after the fifth is $70, so a Spanish version of each key page is easy to price.
Do you also run Google Ads for El Paso businesses?
Yes. Google Ads management is $300 a month flat, ad spend is paid to Google directly, and the account stays in your name. See our El Paso Google Ads page.
Is my El Paso clinic website covered by the ADA?
The Department of Justice says businesses open to the public must make their websites accessible and points to the WCAG standard. Intake forms need labels and images need text descriptions.
Do you have an El Paso office?
No. We work remotely with El Paso businesses over video calls and email, and you keep ownership of the domain and code.